VIRTUAL CFO FOR GROWING AUSTRALIAN BUSINESSES
Your business is growing.
So why does it feel harder, not easier?
Get control of profit and cash, fix the issues behind the numbers, and make confident growth decisions — with practical, hands-on CFO support.
IS YOUR BUSINESS GROWING, BUT FEELING LESS IN CONTROL?
Signs you may need a Virtual CFO
Growing businesses often reach a point where finance needs to work differently. Here are four common signs.
01
You can’t clearly see what’s driving profit
Revenue is up, but it is hard to tell which products, customers or jobs are making money — or what to do next.
02
Your systems haven’t kept up with growth
What used to work is starting to strain. Workarounds creep in, reporting becomes messy, and the business feels harder to manage.
03
Cash flow feels tighter than it should be
Sales are happening, but cash still feels uneven. It becomes harder to plan confidently or say yes to the next hire or opportunity.
04
Big decisions aren’t being tested properly
Before hiring, pricing, or taking on a new contract, you need stronger financial input to pressure-test the numbers.
If two or more of these sound familiar, it may be time for a conversation.
THE DIFFERENCE THE RIGHT SUPPORT MAKES
What the right support should actually feel like
More confidence in the numbers, fewer surprises, and better decisions.
Stay ahead of cash flow
Predict cash weeks ahead, make decisions early, avoid surprises and stay ahead of cash pressure.
Focus on profitable growth
See profitability by product, customer, or service — and understand what is driving growth.
Make confident decisions
Pricing, hiring, investments and contracts — supported by clear visibility of numbers and trade-offs.
Build systems that scale
Finance and operational systems that produce reliable information — without slowing the business down.
What support can include
Decision-ready reporting, cash visibility, and support on the calls that shape growth.
Monthly CFO Pack
KPI Dashboard
Monthly Review + Actions
Rolling Cash Forecast
Scenario Modelling
Systems & Process Uplift
Profitability Deep Dives
Pricing & Margin Review
Budgets & Forecasts
HOW I CAN HELP
Support built around your business
Choose the type of support that fits your business now — ongoing CFO support, focused performance input, or project-based help.
WHY WORK WITH ME
Senior finance support that’s practical, hands-on and geared for growth
I'm Angela Amar, a Chartered Accountant with 30 years of experience working with businesses at every stage — from small start-ups through to large scale organisations. I help businesses solve the issues behind the numbers — from cash flow, profitability and reporting to the systems and processes that support growth.
I work with business owners to focus on practical outcomes and real follow-through — not just advice.
WORK IN PRACTICE
What this looks like in practice
A sample of recent engagements — the problems, the work, and what changed.
FINANCIAL VISIBILITY
Built financial visibility for a start-up
A start-up owner had very little visibility over monthly profitability. I improved core processes, introduced simple monthly reporting, and built practical tools to assess pricing and product profitability — giving the owner clearer insight and a stronger foundation for growth.
STRATEGIC PLANNING
Turned strategy into a 5-year roadmap
Facilitated strategy workshops with a growing SME to define vision and priorities, then translated those into a 5-year financial plan and annual planning framework. The result was a clearer roadmap, stronger alignment, and more confidence in the decisions ahead.
OPERATING STRUCTURE
Created structure to support growth
A growing business was expanding, but needed clearer structure around roles & responsibilities. I helped design a practical operating model, clarify ownership of key tasks, and strengthen task segregation and controls. This gave the founders a clearer framework for onboarding new team members and freed up founder time to focus on growth.
Ready to get on top of the numbers?
Most engagements start with an initial conversation — a focused discussion to understand where your business is now, what is creating pressure, and what kind of support would be most useful.